Playbasis provides a cloud-based technology platform which makes it easy for businesses to launch modern applications that are fun, engaging, and rewarding for millennial audiences. Playbasis generates revenue through a B2B, software-as-a-service subscription business model where customers only pay for the services that they use.

Playbasis is headquartered in Singapore with wholly owned subsidiary Playbasis (Thailand) Co Ltd located in Bangkok. Playbasis was founded in 2012. The company has raised approximately USD$2.6M in venture capital from Ardent Capital, 500 Startups, Axis Capital Partners, Cherubic Ventures, and INTOUCH Holdings.